The Midland Fixings identity has suitably represented the business for 44 years. However in order to reflect our strategy and core competencies, without losing the value of the past, we felt that the company needed a brand refresh.
In the last 4 years, the business has developed its offering and realised opportunities to become a key supplier to contractors, by reducing risk and offering certainty.
This new look and feel has been designed to retain the iconic MF as our stamp, whilst bringing a level of simplicity and modernism to reflect who we are.
We trust you agree with our decision and really look forward to working together going forwards and into the future, where we will continue to put you, our customer, at the heart of what we do.